Our Strategy

LUBEUM’s adaptation strategy which offers customization of our products to the various market needs and requirements is proving to be our competitive advantage.

The global lubricants market is continuously changing, and we are mindful that our clients require flexibility to remain competitive.

We also support our network with various sales tools to keep them abreast of product developments and product information.

LUBEUM’s strategy is based on the fast adaptation of lubricants formulation to lubrication technology developments and customer needs.

Our support extends to lubrication recommendations, oil test analysis and condition monitoring.

Our strategic objective is to expand marketing and retail operations and brand image in target markets, and to build profitable exploration & production portfolio and create synergies.